Podcasting allows you to create original content and distribute it to anyone in the
world via the internet. The barrier to entry has never been lower for creators. If
you have an idea for a show, you can build the workspace that fits your needs and
budget, and start producing.
The New York Times recently reported that 17 percent of the American
population of 320 million people had downloaded a podcast over the last month,
indicating how popular the online listening had become. Locally, it hasn't reached
that scale yet, but a recent study by Nielsen showed that over 234,000
Kiwis (around six percent of the population aged 10 and older) accessed podcasts
in the last four weeks.